Color.
resource: rag&bone
Monochrome, shirts, overcoat, simple backgrounds, these two advertising used basic cool tones and simple backgrounds to illustrate the brand's normcore style to their audiences directly. The simple compositions and basic colors knit together, and compose the strong visual effect to audiences, leave them a deep impression about brands.
resource: COS
Composition.
resource: Tom Ford
This advertising applied hirarchy and Z-pattern principle to attracte customers' attention. A shoes picture told audiences the key information directly and different forms of typography help customers grad the important information immediately.
This fragrance advertising used the rule of thirds and hierarchy principles to grab the attention of audiences. It used red color as the background to illustrate the keystone of this fragrance: mature, mysterious, and charming.
resource: The Cerchio
Typography.
resource: Pinterest
resource: madewell
These two typography advertisings used hierarchy principle to grab audiences' attention effectively. Though these two advertisings have no image, they still conveyed important information and emphasized the main idea to their audiences directly.